Amy Broch
AMY BROCH
Amy Broch aka JOY Bomb is a multidisciplinary artist working across installation, photography, found objects, performance and storytelling.
Her work reimagines the ordinary to create physical, immersive, joy-filled worlds that celebrate play, curiosity, positivity and emotional connection - Inviting audiences and participants to slow down, play, reflect, feel and reconnect.
Drawing from consumer materials, vintage objects, and familiar visual languages, her work transforms spaces into environments of curiosity and delight, where humour and imagination open pathways.
AMY BROCH
Joy as an act of resistance
One of the key themes that runs through her work is the idea of joy as an act of resistance. In a world that can often feel overwhelming and oppressive, she sees the pursuit of joy as a radical act of defiance, a way of asserting agency and taking control of one's own narrative.
At the same time, she does not shy away from the darker aspects of human experience. Her work often explores the ways in which love, death, and sex can be both sources of pleasure and pain, and how they are intertwined with power and control.
Amy's art is a powerful testament to the resilience and creativity of the human spirit in the face of adversity. Through her work, she challenges us to think deeply about the world we live in and our place within it, and to embrace joy and pleasure as acts of resistance and self-expression.